NMSDATA understands the role of research as a critical component in advancing your marketing goals. We know that truly valuable research provides tangible results and is aligned with your business objectives. As such, we offer a unique combination of analytical skill and savvy and custom research-based solutions. We have served some of the largest companies in the country, including The Hartford and Fireman’s Fund.

Research Services

• Complete project sampling design
• Questionnaire development and refinement
• Multilingual interviewing in English, Spanish, most Asian languages, with specific knowledge of industry and jargon
• A specialized interviewing team for in-depth, executive studies
• Reliable collection by telephone
• Accurate data processing and complete quality control
• Cross-tabulation
• Advanced statistical and geographic analysis
• Expert reporting and strategic analysis – ranging from executive summaries to multi-media presentations and in-depth reports

Specialized Products

• Customer service and retention analysis
• Producer/agent studies
• Brand recognition and product testing
• Management and employee satisfaction surveys