B2B Solutions that Result in Success
NMSDATA helps in your business-to-business success by providing
telemarketing solutions for increases revenues, greater sales
volume, maximum profitability of existing customer relationships,
and entrance into new markets and areas of business. Our depth and
breadth of experience, telemarketing solutions, technologies, and
talent of our people come together in ways that make the most of
every cent, every second, and every opportunity.
Service Levels
We offer three key levels of Commercial Lines telemarketing services, depending on our
client’s needs and goals. In addition, we have available a fourth level of service for
those who are looking for a more proactive approach in marketing.
Level 1: Quality Data
Based on the markets you want to target, NMSDATA will provide you with a viable, customized
list of names to begin the prospecting process. You can choose from geography, industry and
company demographic information to find prospects that look like the customers you want. Our
list service helps you to target the right prospects. Each list includes: business name,
address/city/state/zip, phone number, contact and title, county, SIC Code, SIC Description,
and number of employees. And, with access to 14 million business prospects, our lists include
the most up-to-date information.
We work with you to filter through the raw data and millions of names, and then break it down
by the components that are truly interesting to you (industry and specific industry categories
within a general “vertical market” and so on) to get that content you really and truly need in
the quantities that fit your requirements – that is what our expertise in building strong lists
does to help your marketing become much more targeted and effective.
Level 2: Quality Data, Leads / X-Dates, Appointments
This service includes quality lists, and using the NMSDATA Call Center to do the calling
to generate qualified business leads for your agency. We’ll complete more than 13 critical
data fields to obtain all the information you need, including X-dates, to sell your specific
insurance program. If an X-date comes up within a 120-day window we will set the appointment.
Either way, we’ll provide your lead information electronically or, you can use your Control
Panel in this website to download your leads. As X-dates (120 days) approach, your producers
will follow up to set up appointments. For quality results, it’s essential that you maintain
customer contact on a regular basis.
Please note that it requires about 125 hours of labor to call 1,000 mid-size business names.
In that time, 250-300 X-dated leads can be generated. By outsourcing the laborious cold calling,
freeing up your producers to follow up on qualified leads, you jump start the sales process by 75%.
Level 3: Quality Data, Database Management, Leads / X-Dates, Letters, Appointments
Complete database management is our most comprehensive service package. First, NMSDATA provides you
a quality list. Next we qualify names to generate leads for you as described in Service Level 2. We
keep track of all X-dates in our state-of-the-art CRM system and start calling each and every X-date
120 days in advance of the renewal in order to set up appointments for your producers.
A Step Ahead: Off-Season Appointments 365
Always thinking outside the box, we developed our "Off-Season Appointments 365" as an optional service.
A proactive, relationship marketing approach, this is designed literally to “open” doors to your prospects.
Our goal here is to get your producers face to face with prospects, regardless of when their renewals are due.
Using this approach gives you a head start on beginning a rapport with prospects and eventually establishing a
relationship with them. You get to evaluate their buying dynamics and their needs, and solidify a professional
relationship so that once the renewal time comes along, you are poised to garner accounts not only based on price
but also on customer confidence. Off-Season appointments are a great strategy, but it’s important to remember
that insurance-buying decision makers are in control of whether they want to agree to see you and, most of the
time they look at their insurance needs at renewal time.
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